A mock case from mid January 2023. This case comes from a brief of Instagram, create a logo and gift box for the luxury french jewelry brand Jolie. I also decided to create som extras, for example: jewelry boxes, tissue paper for packaging and business cards.
First step was to search for inspiration on other similar companies, as I always do. I do so to get a good feeling of what I want and also to see what already exists. Second step is to create a moodboard and starting on the branding. I wanted it to be simple and luxurious, therefor the beige and green colors that fit very well together. I think the colors give a warm and expensive feeling, exactly as I planned.
First step was to search for inspiration on other similar companies, as I always do. I do so to get a good feeling of what I want and also to see what already exists. Second step is to create a moodboard and starting on the branding. I wanted it to be simple and luxurious, therefor the beige and green colors that fit very well together. I think the colors give a warm and expensive feeling, exactly as I planned.
![](https://cdn.myportfolio.com/85e14544-6dba-4fe0-a6d2-48fa79b2d915/03d8358c-82de-4ab9-b3a1-794c5537cc1a_rw_1920.png?h=f37ce2e5f30dc7aa3874f7f8305fe807)
Jewelry boxes – Tissue paper for packaging – Business cards
![](https://cdn.myportfolio.com/85e14544-6dba-4fe0-a6d2-48fa79b2d915/f98aa798-80d5-4a08-bd19-4098599e167c_rw_1920.png?h=bab5cc4e73d205f71bd85236f601b007)
![](https://cdn.myportfolio.com/85e14544-6dba-4fe0-a6d2-48fa79b2d915/a57c44ae-e378-43e9-8484-d642e083db11_rw_1920.jpg?h=7ba5b5cb8fa87eca7877fc684da55e36)