A mock case from mid January 2023. This case comes from a brief of Instagram, create a logo and gift box for the luxury french jewelry brand Jolie. I also decided to create som extras, for example: jewelry boxes, tissue paper for packaging and business cards.
First step was to search for inspiration on other similar companies, as I always do. I do so to get a good feeling of what I want and also to see what already exists. Second step is to create a moodboard and starting on the branding. I wanted it to be simple and luxurious, therefor the beige and green colors that fit very well together. I think the colors give a warm and expensive feeling, exactly as I planned.
First step was to search for inspiration on other similar companies, as I always do. I do so to get a good feeling of what I want and also to see what already exists. Second step is to create a moodboard and starting on the branding. I wanted it to be simple and luxurious, therefor the beige and green colors that fit very well together. I think the colors give a warm and expensive feeling, exactly as I planned.
Jewelry boxes – Tissue paper for packaging – Business cards
