A mock case from late February 2023. This case comes from a brief of Instagram, create a logo and mailer box the swimwear brand called Serene. I decided to create som extras: clothing tag, tote bag and content for instagram.
I started of by searching for inspiration and creating a moodboard. Ater that I began doing the branding, setting the colors and creating the logotype. I wanted a luxurious feeling, therefor I ended up with a blue and beige color palette. The blue represents water and the beige represents sand, fitting for the company.
I started of by searching for inspiration and creating a moodboard. Ater that I began doing the branding, setting the colors and creating the logotype. I wanted a luxurious feeling, therefor I ended up with a blue and beige color palette. The blue represents water and the beige represents sand, fitting for the company.
Mailer box, clothing tags/labels and a tote bag
Profile and content for Instagram.
A closer look on the content for Instagram
